Privacy Policy

This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use the Service. It also informs you about your privacy rights and how the law protects you.

We use your personal data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions
Interpretation
Words with initial capitalization have defined meanings under the following conditions. These definitions apply regardless of whether they appear in singular or plural form.

Definitions
For the purposes of this Privacy Policy:

Account means a unique account created for you to access our Service or parts of our Service.
Affiliate means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority.
Company (referred to as "the Company," "We," "Us," or "Our" in this Agreement) refers to Lubbock Dermatology and Skin Cancer Center West PLLC, 6102 82nd Street #15, Lubbock, Texas 79424.
Cookies are small files placed on your computer, mobile device, or any other device by a website, containing browsing history details and other uses.
Country refers to Texas, United States.
Device means any device that can access the Service, such as a computer, cellphone, or tablet.
Personal Data is any information related to an identified or identifiable individual.
Service refers to the Website.
Service Provider means any natural or legal person who processes data on behalf of the Company, including third-party companies or individuals providing services related to the Service.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (e.g., duration of a page visit).
Website refers to Lubbock Dermatology and Skin Cancer Center West, accessible from https://lubbockdermwest.com.
You means the individual accessing or using the Service, or the legal entity on whose behalf such individual is accessing or using the Service.

Collecting and Using Your Personal Data

What Personal Information Is Collected
We may collect the following personally identifiable information:

Email address
First and last name
Phone number
Address, State, ZIP/Postal code, City
Usage Data, including:
- IP address
- Browser type and version
- Pages visited, time and date of visit, time spent on pages
- Device identifiers and other diagnostic data
- Mobile-specific information (device type, unique ID, operating system, and browser type)

How Personal Information Is Used
We use Personal Data to:

Provide, operate, and maintain our Service
Manage your Account
Perform contracts for purchased products or services
Contact you for updates or security notifications
Provide you with marketing materials (unless you opt out)
Manage and respond to your requests
Conduct business transfers, if applicable
Improve service functionality and security

Who Personal Information Is Shared With
We may share your data:

With Service Providers to analyze and improve our Service
For business transfers, such as mergers or acquisitions
With Affiliates under the same Privacy Policy
With business partners for relevant offers or services
In public areas of the Service where applicable
With your consent for specific purposes

SMS Consent
SMS consent is not shared with third parties for marketing purposes.

Retention of Your Personal Data
We retain Personal Data only as long as necessary for business, legal, and compliance reasons. Usage Data may be retained longer if required for security improvements or legal obligations.

Transfer of Your Personal Data
Your data may be stored outside your state or country, where data protection laws may differ. We ensure data security through adequate legal and technical measures.

Your Rights Regarding Personal Data

Deletion Requests
You may delete or request assistance in deleting your Personal Data. Some data may be retained for legal compliance purposes.

Disclosure of Personal Data

Business Transactions
If the Company is involved in a merger or acquisition, your Personal Data may be transferred with prior notice.

Law Enforcement & Legal Requirements
We may disclose Personal Data if legally required to:

Comply with obligations
Protect the Company’s rights or property
Investigate fraud or security issues
Protect user safety

Security of Your Personal Data
We use commercially reasonable security measures but cannot guarantee absolute security of transmitted data.

Children's Privacy
Our Service is not intended for children under 13. We do not knowingly collect Personal Data from children. If you believe we have collected such data, please contact us to remove it.

Links to Other Websites
We are not responsible for third-party sites linked from our Service. Please review their Privacy Policies before providing any information.

Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will notify you via email or a notice on our Service before changes take effect.

SMS Terms of Service
By opting into SMS from a web form or other medium, you are agreeing to receive SMS messages from Lubbock Dermatology and Skin Cancer Center West PLLC. This includes SMS messages for appointment scheduling, appointment reminders, post-visit instructions, lab notifications, and billing notifications. Message frequency varies. Message and data rates may apply.

Message HELP for help. Reply STOP to any message to opt out.

For assistance, text HELP or visit our website at https://lubbockdermwest.com.

Contact Us
If you have questions about this Privacy Policy, you can contact us:

By email: naomi@lhderm.com
By mail: 6102 82nd Street #15, Lubbock, TX 79424, United States